Introduction

Visual kei is a Japanese subculture most known for its distinct fashion and music style. I chose to do my ethnography on this subject because it is not well-known and it is a very interesting topic, both to those familiar and unfamiliar with it. I was able to learn about the different kinds of literates used within the visual kei subculture and how I have implemented and been affected by them in my own life. Visual kei is an important topic to me because it allows both the fans and the bands to express themselves without limits or fear of judgment. This project was created to expose visual kei to a wider audience, but it also helped me get to know the genre better. I was able to realize my own prejudices when it came to groups I was unfamiliar with, and so I was able to develop a deeper appreciation for the many artists who also identify with visual kei.

Doing this ethnography changed my perspective, even more than I thought it would. I realized that there are many ways people can express themselves and we are not limited to typical, "normal" methods. Visual kei artists have a lot of freedom in what they create, especially compared to other more mainstream artists. Everything from their image, song lyrics, and music compositions are so unique because of this freedom of expression. With each release, bands are able to create a package that relates not only to themselves but to their fans as well. This ethnography exposed me not only to more bands but an entirely new art form.

This research project was completed for English 1302: Written Argument and Research, a course taught by Jennifer Jones at Texas A&M University-Commerce, Spring 2015.